In last week’s post, I made the point that the packet of information that leaves with your non-committing visitor for their non-attending spouse is the most important set of documents…
You are in a business in which the Economic Buyer – the person releasing the funds for treatment – is often not in attendance for the initial consultation. This fact…
A sales-related problem inherent to the orthodontic profession is the fact that, in many cases, not all parties are present for the consultation, and so what goes home to the family…
A recent advance in printing that is finding its way into orthodontics is the ability to inexpensively produce bound materials in a book format. In the orthodontic practices that I…
Those of you who have had me train with teams know how I dislike six-panel (letter size) fold-up brochures in your take-home-materials. It isn’t the information that I have a…
We’ve all heard the phrase, “you have one opportunity to make a first impression”. In your business, the first impression that your practice makes on a future patient is the…
