The main reason that I developed a consulting practice catering exclusively to orthodontics is that those in your profession have historically had very little opportunity, if any, to learn practical business skills that address the…
Many of you have developed a document touting the strengths of your practice, usually titled “Why Choose ______ Orthodontics?” This is a useful document to…
Most of my orthodontic practice clients offer financial incentives to practice visitors. Perhaps the most common is a family discount for siblings of an initial case; in videotaped consults that…
As you know, in business, the term “closing” refers to “sealing the deal”. In orthodontics, that doesn’t just mean that the patient has made a decision to move forward; it…
Not long after I started my consulting business thirty years ago, I worked with a large, privately owned company in the industrial products business that was having a poor rate of…
What is the best way to handle situations when patients say “no” to treatment at your practice?To address this, we should first consider some practical points regarding how people who…
