If you have not already done so, in the near future it is likely that you will find yourself competing for cases with GPs who are offering treatment to their…
As we all know, recent developments in technology have created opportunities for non-orthodontic practitioners, usually GPs, to compete with you for treatment cases. This week’s post offers some suggestions on…
As I cover in detail in my book No to Lost Cases, your profession is facing pressure on financing arrangements from two fronts: technology that is reducing the treatment time for patients,…
In cases where your potential patient is presented with more than one treatment option, if you simply present multiple options to the patient and ask them to pick one, you…
Those of you who have read my books or recently been through my training program know that the most important component of case acceptance is your ability to communicate the…
One of my current coaching-program TCs called me this week with a challenge that most of my domestic client practices will run into from time…
