When Meeting with Shoppers, the Best Advice is Impartial
Many of you have developed a document touting the strengths of your practice, usually titled “Why Choose ______ Orthodontics?” This is a useful document to you, but not nearly so much to your prospective patient families. That’s because the focus is on what is important to you, not what is important to the buyer. In other words, “Why […]
Competing against In-Network Providers When You’re Out-of-Network
One of my current coaching-program TCs called me this week with a challenge that most of my domestic client practices will run into from time to time; that being in the position of competing with a practice having the advantage of being in-network for insurance purposes. In this case, the TC’s prospective patient will receive […]