The Orthodontist Dilemna: Dropping Fees to Improve Conversion Rates
In discussions with orthodontists regarding the case acceptance rate, the subject of reducing fees comes up with increasing regularity. Almost all orthodontists in today’s marketplace deal regularly with competitive pressure. I have seen instances where doctors have made an on-the-spot decision to drop the treatment fee upon request, usually in response to a lower offer from […]
When Handling Phone Inquiries, Less is More
The idea that “time is money” is a principle that most doctors attempt to incorporate into all operational areas of the practice, and rightfully so: finding ways to reduce the amount of time spent in managing patient flow translates into improved production across the board. At the same time, practices often fail to recognize, or perhaps ignore, the fact that this same need […]
How to Stay on Schedule with NP Consultations
A question that I frequently get from doctors is the appropriate length of time that the doctor should be in the room for an initial, new-patient consultation. From observing numerous client recordings, for a garden-variety case my answer is ten to twelve minutes. (This, of course, does not apply to more complex cases). I can also say from personal […]