How to Use Bound Materials in Your Marketing
A recent advance in printing that is finding its way into orthodontics is the ability to inexpensively produce bound materials in a book format. In the orthodontic practices that I work with, I occasionally see examples of these printed booklets, usually in soft-cover, and many of these are very well done. The idea of a […]
How to Format Your Take-Home Literature
Those of you who have had me train with teams know how I dislike six-panel (letter size) fold-up brochures in your take-home-materials. It isn’t the information that I have a problem with, and if you are sending something in the mail, this style is appropriate. However, when dealing with a pending decision, it is the […]
How Search Engines Impact Case Acceptance
I heard a loud “thud” outside of my door one morning last week and was prompted to investigate. No, it wasn’t a newspaper – it was the long-awaited annual delivery of the latest Yellow Pages phone books. I personally cannot think of a bigger waste of paper for any purpose than this; my copy went […]
Driving Patient Value
If someone were to ask me what things have contributed the most to my success in twenty years of owning my business, the most important would be the importance of creativity – doing things for client value that are different and unique in the marketplace. To that point, I always enjoy seeing innovations at client […]