If someone were to ask me what things have contributed the most to my success in twenty years of owning my business, the most important would be the importance of…
A request that I have had doctors make of me in the past is to give my opinion on whether or not a TC has the right “personality” for the…
Among the many questions that families ask during the initial consultation, some involve the request of special “favors” – things that are not within the normal scope of services which…
Recently a client staff person asked me an interesting question: What is the worst thing a practice can do when it comes to attracting new patients? That’s an easy one.…
A sales-related problem inherent to the orthodontic profession is the fact that, in many cases, not all parties are present for the consultation, and so what goes home to the family…
As we all know, recent developments in technology have created opportunities for non-orthodontic practitioners, usually GPs, to compete with you for treatment cases. This week’s post offers some suggestions on…
