Learn the business skills of case acceptance.

The Orthodontist Dilemna: Dropping Fees to Improve Conversion Rates

In discussions with orthodontists regarding the case acceptance rate, the subject of reducing fees comes up with increasing regularity. Almost all orthodontists in today’s marketplace deal regularly with competitive pressure. I have seen instances where doctors have made an on-the-spot decision to drop the treatment fee upon request, usually in response to a lower offer from […]

How to Turn Questions About Financing into New Patient Starts

Three times in the past week, TCs that I am coaching via recorded consults have had decision makers ask if they could finance treatment in a different way than what the TC presented in the payment options. This situation most commonly involves a request to put more money down, although what I am about to cover is […]

When Handling Phone Inquiries, Less is More

Woman on the phone as a secretary at an orthodontics office

The idea that “time is money” is a principle that most doctors attempt to incorporate into all operational areas of the practice, and rightfully so: finding ways to reduce the amount of time spent in managing patient flow translates into improved production across the board.  At the same time, practices often fail to recognize, or perhaps ignore, the fact that this same need […]

Is a Tour of Your Practice Worth the Time?

When conducting training with practices, I often ask the staff this question: Does your practice take visitors on a tour of your facility? The response was the one I usually get: “no, but we used to”. Which begs the question: is the practice tour worth the trouble? The answer is a no-brainer. Absolutely – but doing it […]

How Your Approach to Scheduling Affects Case Acceptance

In my experience, most practices approach the issue of scheduling new patient consultations in one of two fundamental ways: they either sprinkle them into the schedule along with the other daily activities inherent in running the practice, or they set aside time in the schedule for this specific purpose while doing the same for work […]