No to Lost Cases


This follow-up book to Yes to Treatment addresses the more complex issues that TCs encounter in their meetings with potential visitors. Topics covered include: how to follow up effectively with “pending” cases, how to structure the take-home packet, and how to negotiate without lowering fees.



Building on the material covered in Yes to Treatment, this companion book covers a range of issue that further influence the practice’s ability to convert new patients. Topics include how to structure effective presentations, how to package take-home materials for “pending” cases, how to follow up effectively with “pending” cases, and how to address issues with in-house financing.