Those of you who have had me train with teams know how I dislike six-panel (letter size) fold-up brochures in your take-home-materials. It isn’t the information that I have a…
A sales-related problem inherent to the orthodontic profession is the fact that, in many cases, not all parties are present for the consultation, and so what goes home to the family…
A recent advance in printing that is finding its way into orthodontics is the ability to inexpensively produce bound materials in a book format. In the orthodontic practices that I…
You are in a business in which the Economic Buyer – the person releasing the funds for treatment – is often not in attendance for the initial consultation. This fact…
Those of you who have worked with me previously know that, to confirm the training date you have selected for your practice, I send out a brief Letter of Agreement…
Most of you think of closing new business as the act of signing a contract, and that’s understandable. The real estate business even refers to the transfer of property as…
