We’ve all heard the phrase, “you have one opportunity to make a first impression”. In your business, the first impression that your practice makes on a future patient is the…
Your job of your front desk team is not simply to greet callers and visitors warmly. Being pleasant is important, but it is a personality trait, not a skill.If you…
This past week, several doctors contacted me with an interest in my services; all had been previously familiar with me from different marketing sources that I utilize, including this platform,…
In last week’s post, I made the point that the packet of information that leaves with your non-committing visitor for their non-attending spouse is the most important set of documents…
You are in a business in which the Economic Buyer – the person releasing the funds for treatment – is often not in attendance for the initial consultation. This fact…
In his fascinating book, The Tipping Point, author Malcolm Gladwell examines how new products, behaviors and ideas achieve critical mass in society, and identifies the three different types of people…
