In previous posts I have emphasized the importance of helping patients select a single treatment plan during the consultation. For the doctor, this means taking an “if it were me”…
Doctors sometimes overwhelm patients with too many details and choices; while the intent is to help the decision process, sometimes the opposite outcome occurs. The most effective consultations are those…
In cases where your potential patient is presented with more than one treatment option, if you simply present multiple options to the patient and ask them to pick one, you…
If someone were to ask me what things have contributed the most to my success in twenty years of owning my business, the most important would be the importance of…
Most of you think of closing new business as the act of signing a contract, and that’s understandable. The real estate business even refers to the transfer of property as…
In my work with Treatment Coordinators, I stress the importance of having an effective structure – and sticking to it – when managing the patient-visitor consultation. It’s important to remember…
