If you are a follower of my weekly column, you know that I am currently “on the warpath” with regard to the need for improvement in doctor communication skills during…
A sales-related problem inherent to the orthodontic profession is the fact that, in many cases, not all parties are present for the consultation, and so what goes home to the family…
Those of you familiar with my case-acceptance protocol know that I recommend presenting multiple options – usually, three – when presenting fees to practice visitors. You also know that if…
In my work in the field with orthodontic practices, I regularly see new, innovative ideas that contribute in a small way to the success of a practice and the care…
Recently a client staff person asked me an interesting question: What is the worst thing a practice can do when it comes to attracting new patients?That’s an easy one.I googled…
Doctors sometimes overwhelm patients with too many details and choices; while the intent is to help the decision process, sometimes the opposite outcome occurs. The most effective consultations are those…
