If you were to ask me to pick one consistent thing that outstanding TCs do, it would be the way in which they talk to prospective patients. As I’ve told…
A recent advance in printing that is finding its way into orthodontics is the ability to inexpensively produce bound materials in a book format. In the orthodontic practices that I…
In most practices, converting the financing terms selected during the consultation to a contractual agreement involves a hand-off between the Treatment Coordinator and the Finance Manager.
Some years ago, I gave a retention test to a group of 100 sales professionals following a three-day course that I conducted at their company. I have taught graduate-school curriculum…
Those of you who have worked with me previously know that, to confirm the training date you have selected for your practice, I send out a brief Letter of Agreement…
A sales-related problem inherent to the orthodontic profession is the fact that, in many cases, not all parties are present for the consultation, and so what goes home to the family…
