One of my current coaching-program TCs called me this week with a challenge that most of my domestic client practices will run into from time to time; that being in…
When you are on the phone with a caller, the person calling always begins the conversation with questions. Some of the more common questions you will have presented to you…
As we all know, recent developments in technology have created opportunities for non-orthodontic practitioners, usually GPs, to compete with you for treatment cases. This week’s post offers some suggestions on…
If you have not already done so, in the near future it is likely that you will find yourself competing for cases with GPs who are offering treatment to their…
In his fascinating book, The Tipping Point, author Malcolm Gladwell examines how new products, behaviors and ideas achieve critical mass in society, and identifies the three different types of people…
You are in a business in which the Economic Buyer – the person releasing the funds for treatment – is often not in attendance for the initial consultation. This fact…
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