In my last article we discussed handling several issues related to discounting, one of those issues being whether or not to match a sibling discount offered by another practice that…
“What can you do for me on your fees?”“Do you offer a discount?”“Will you match Dr. _____’s fee?”Due to a number of recent changes in the orthodontic marketplace, including increased competition,…
With increasing frequency I am seeing practices try a variety of creative efforts to get more visitors to commit to treatment; some of these efforts are well designed and effective, with others not…
Most of my orthodontic practice clients offer financial incentives to practice visitors. Perhaps the most common is a family discount for siblings of an initial case; in videotaped consults that…
One of the suggestions that I make to client TCs that I am coaching is to send me their more difficult patient consults when selecting videotaped cases for review; the…
I have recently reviewed some interesting recorded consultations between client TCs and potential patients involving fee issues which will be the subject of the next couple of postings. One of…
