Most of my orthodontic practice clients offer financial incentives to practice visitors. Perhaps the most common is a family discount for siblings of an initial case; in videotaped consults that…
“What can you do for me on your fees?”“Do you offer a discount?”“Will you match Dr. _____’s fee?”Due to a number of recent changes in the orthodontic marketplace, including increased competition,…
With increasing frequency I am seeing practices try a variety of creative efforts to get more visitors to commit to treatment; some of these efforts are well designed and effective, with others not…
In my last article we discussed handling several issues related to discounting, one of those issues being whether or not to match a sibling discount offered by another practice that…
One of the suggestions that I make to client TCs that I am coaching is to send me their more difficult patient consults when selecting videotaped cases for review; the…
Those of you who have worked with me previously know that, to confirm the training date you have selected for your practice, I send out a brief Letter of Agreement…
