In last week’s post, I made the point that the packet of information that leaves with your non-committing visitor for their non-attending spouse is the…
Recently a client staff person asked me an interesting question: What is the worst thing a practice can do when it comes to attracting new…
One idea that I’ve been asked my opinion on several times by doctors is the feasibility of recording a video presentation for the non-attending spouse, copying…
I had dinner this past week with a client doctor in south Florida; the restaurant we visited was a unique concept; everything on the menu…
In order to provision a July 4th party this past summer, a friend and I decided that we would utilize the services of one of…
This past week, several doctors contacted me with an interest in my services; all had been previously familiar with me from different marketing sources that…
As we all know, the most frequent obstacle to having a new patient start treatment is the absence of one of the parents at the…
As we all know, recent developments in technology have created opportunities for non-orthodontic practitioners, usually GPs, to compete with you for treatment cases. This week’s…
I had an interesting discussion with a client practice last week that seems to validate a point I previously made about the relationship between financing…
Most of you think of closing new business as the act of signing a contract, and that’s understandable. The real estate business even refers to…
