One of the key points I make to improve treatment presentations is that people remember much more of what they see than what they hear. When using visual tools to…
This past week, several doctors contacted me with an interest in my services; all had been previously familiar with me from different marketing sources that I utilize, including this platform,…
In last week’s post, I made the point that the packet of information that leaves with your non-committing visitor for their non-attending spouse is the most important set of documents…
Those of you who have worked with me know how I stress the use of visuals to communicate value in your business. Your deliverable, in the eyes of the patient,…
A sales-related problem inherent to the orthodontic profession is the fact that, in many cases, not all parties are present for the consultation, and so what goes home to the family…
One of my client doctors sent this quote to me via email this past week. From a corporate sales executive, it is good advice for all of us: “Business is…
