When It’s Time to Close, Stay on Topic
As you know, in business, the term “closing” refers to “sealing the deal”. In orthodontics, that doesn’t just mean that the patient has made a decision to move forward; it…
As you know, in business, the term “closing” refers to “sealing the deal”. In orthodontics, that doesn’t just mean that the patient has made a decision to move forward; it…
Most of you think of closing new business as the act of signing a contract, and that’s understandable. The real estate business even refers to the transfer of property as…
The main reason that I developed a consulting practice catering exclusively to orthodontics is that those in your profession have historically had very little opportunity, if any, to learn practical business skills that address the…
Three times in the past week, TCs that I am coaching via recorded consults have had decision makers ask if they could finance treatment in a different way than what the…
In previous posts I have noted that, from a case-acceptance-rate perspective, cases going into observation fall into the ‘non-qualified’ category, meaning that these are visitors that could not start treatment…
When it comes to the issue of fees, and specifically, what services to charge for, I see more variation in the handling of records fees than any other service that…