In your increasingly competitive business, more and more patients are shopping – as I’ve noted in earlier posts, in my estimation this is the case in most practices at least…
I had an interesting discussion with a client practice last week that seems to validate a point I previously made about the relationship between financing terms and case acceptance. This…
In my last article we discussed handling several issues related to discounting, one of those issues being whether or not to match a sibling discount offered by another practice that…
There is a retail shopping center near my home that, due to its proximity, gets a lot of my business for a variety of my needs. There are fourteen retail…
Those of you who have worked with me know how I stress the use of visuals to communicate value in your business. Your deliverable, in the eyes of the patient,…
If you have not already done so, in the near future it is likely that you will find yourself competing for cases with GPs who are offering treatment to their…
