With increasing frequency I am seeing practices try a variety of creative efforts to get more visitors to commit to treatment; some of these efforts are well designed and effective, with others not…
One of my client TCs had an experience that all Treatment Coordinators experience from time to time, and when it occurs, it can be a significant obstacle to starting treatment.…
“What can you do for me on your fees?”“Do you offer a discount?”“Will you match Dr. _____’s fee?”Due to a number of recent changes in the orthodontic marketplace, including increased competition,…
What is the best way to handle situations when patients say “no” to treatment at your practice?To address this, we should first consider some practical points regarding how people who…
One number that recently caught our attention in a practice’s collected data – and this one that is likely to be representative of yours, as well – was the difference in frequency…
One of the key points I make to improve treatment presentations is that people remember much more of what they see than what they hear. When using visual tools to…
