Protecting Your Flank: Structuring Financing vs Low-Cost Competitors
Those of you who have read my books or recently been through my training program know that the most important component of case acceptance is your …
Those of you who have read my books or recently been through my training program know that the most important component of case acceptance is your …
As I cover in detail in my book No to Lost Cases, your profession is facing pressure on financing arrangements from two fronts: technology that i…
How do you know if you are charging the optimum price for the services you provide? Should you raise fees? Should you lower them? Let’s take a lo…
Many of you have developed a document touting the strengths of your practice, usually titled “Why Choose ______ Orthodontics?” This is a useful document to…
With increasing frequency I am seeing practices try a variety of creative efforts to get more visitors to commit to treatment; some of these effor…
A sales-related problem inherent to the orthodontic profession is the fact that, in many cases, not all parties are present for the consultation, …
If you are a follower of my weekly column, you know that I am currently “on the warpath” with regard to the need for improvement in doctor comm…
Most doctors and staff that I interact with say that, once started, adult patients are ‘high maintenance’ when compared to parent/child cases…
In both my books and in past Tip of the Week posts I have provided a number of ways to enhance your practice’s ability to deal with the fact tha…
When it comes to following up with visitors who left your practice without making an on-the-spot decision to start, having an organized, consistent…