If you have not already done so, in the near future it is likely that you will find yourself competing for cases with GPs who are offering treatmen…
In order to provision a July 4th party this past summer, a friend and I decided that we would utilize the services of one of the many barbecue …
Those of you familiar with my case-acceptance protocol know that I recommend presenting multiple options – usually, three – when presenting fee…
In your increasingly competitive business, more and more patients are shopping – as I’ve noted in earlier posts, in my estimation this is the c…
One of the questions I addressed from the audience during a recent webinar last night dealt with the issue of “hagglers” ? people who try to us…
A common occurrence in fee presentations has the visiting spouse making a decision to begin treatment at your practice and leaving the meeting with…
As you know, in business, the term “closing” refers to “sealing the deal”. In orthodontics, that doesn’t just mean that the patient has m…
When it comes to the issue of fees, and specifically, what services to charge for, I see more variation in the handling of records fees than any ot…
In my last article we discussed handling several issues related to discounting, one of those issues being whether or not to match a sibling discoun…
Those of you who have worked with me previously know that, to confirm the training date you have selected for your practice, I send out a brief L…
