Virtually every practice that I work with offers their patients ancillary products that provide an enhancement of some kind to the basic value of treatment. Most…
With increasing frequency I am seeing practices try a variety of creative efforts to get more visitors to commit to treatment; some of these efforts are…
One of the key points I make to improve treatment presentations is that people remember much more of what they see than what they hear.…
We’ve all heard the phrase, “you have one opportunity to make a first impression”. In your business, the first impression that your practice makes on…
You are in a business in which the Economic Buyer – the person releasing the funds for treatment – is often not in attendance for…
In last week’s post, I made the point that the packet of information that leaves with your non-committing visitor for their non-attending spouse is the…
This past week, several doctors contacted me with an interest in my services; all had been previously familiar with me from different marketing sources that…
As we all know, recent developments in technology have created opportunities for non-orthodontic practitioners, usually GPs, to compete with you for treatment cases. This week’s…
There is a retail shopping center near my home that, due to its proximity, gets a lot of my business for a variety of my…
I pulled into the parking lot of a new practice client one recent morning and immediately noticed the storefront of one of their retail neighbors.…
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