Virtually every practice that I work with offers their patients ancillary products that provide an enhancement of some kind to the basic value of …
With increasing frequency I am seeing practices try a variety of creative efforts to get more visitors to commit to treatment; some of these effor…
One of the key points I make to improve treatment presentations is that people remember much more of what they see than what they hear. When using …
We’ve all heard the phrase, “you have one opportunity to make a first impression”. In your business, the first impression that your practice …
You are in a business in which the Economic Buyer – the person releasing the funds for treatment – is often not in attendance for the initial…
In last week’s post, I made the point that the packet of information that leaves with your non-committing visitor for their non-attending spouse …
This past week, several doctors contacted me with an interest in my services; all had been previously familiar with me from different marketing sou…
As we all know, recent developments in technology have created opportunities for non-orthodontic practitioners, usually GPs, to compete with you fo…
There is a retail shopping center near my home that, due to its proximity, gets a lot of my business for a variety of my needs. There are fourteen …
I pulled into the parking lot of a new practice client one recent morning and immediately noticed the storefront of one of their retail neighbors. …
